AI Insights · Timothy · January 2023
Top 5 Fashion Games on iOS in Australia Q4 2022
Explore the performance of the top 5 fashion game apps on iOS in Australia during Q4 2022, including trends in downloads, revenue, and active users.
In the fourth quarter of 2022, the top fashion game apps on iOS in Australia demonstrated varied performance across downloads, revenue, and active user metrics. Here’s a closer look at how these apps fared:
Project Makeover saw a steady weekly revenue peaking at around $51K in the final week of December. Weekly downloads experienced a significant rise towards the end of December, hitting approximately 4.9K, while weekly active users ranged from 50.5K to 54.9K throughout the quarter.
Covet Fashion: Dress Up Game had a notable increase in weekly revenue, reaching up to $13K in mid-December. Weekly downloads showed a gradual rise, with a peak of about 854 in the last week of December. The app maintained stable weekly active users, fluctuating between 3.3K and 4.1K.
RuPaul's Drag Race Superstar exhibited a mixed trend in weekly revenue, peaking at nearly $7K towards the end of November. Weekly downloads remained relatively low, staying below 220, while weekly active users decreased from 2.7K to around 1.9K by the end of December.
SUITSME: Dress Up Fashion Game maintained a consistent weekly revenue, peaking at around $4.2K at the end of October. Weekly downloads fluctuated, with a low of 371 in late November and a high of 947 in late September. Weekly active users varied between approximately 2K and 2.8K.
Shining Nikki-Fashion Makeover had a varied weekly revenue, reaching up to $5.2K in mid-December. Weekly downloads stayed relatively low, with a peak of 448 in late September. Weekly active users remained stable, ranging from 2.1K to 2.6K throughout the quarter.
These insights are based on data from Sensor Tower, where more detailed analytics can be found.
